{"id":4318,"date":"2015-07-13T15:49:02","date_gmt":"2015-07-13T14:49:02","guid":{"rendered":"https:\/\/work2go.se\/en\/?p=4318"},"modified":"2015-07-13T15:49:02","modified_gmt":"2015-07-13T14:49:02","slug":"checklist-for-confirmation-e-mails","status":"publish","type":"post","link":"https:\/\/work2go.se\/en\/news\/checklist-for-confirmation-e-mails\/","title":{"rendered":"Checklist for confirmation e-mails"},"content":{"rendered":"
Confirmation message<\/span> sent or<\/span> displayed when<\/span> a person<\/span> has done something<\/span> on the web,<\/span> for example,<\/span> made a purchase<\/span>, signed up for<\/span> something<\/span>, filled<\/span> out an application<\/span> to<\/span> receive offers<\/span> via e-mail<\/span>, etc. are important<\/span> and should not be<\/span> overlooked.<\/span> A successful<\/span> confirmation message<\/span> may lead to<\/span> more satisfied customers<\/span>, more sales<\/span> and less<\/span> traffic to<\/span> the support department<\/span> for<\/span> questions about<\/span> what happens next<\/span>.<\/p>\n

To simplify<\/span> your work<\/span> as you create<\/span> your own<\/span> confirmation messages<\/span>, we have made a<\/span> checklist of<\/span> ingredients that<\/span> you<\/span> should<\/span> include in <\/span>confirmation messages<\/span>.<\/span><\/div>\n

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  • Use a valid reply address (avoid the no-reply).
    \n<\/span><\/li>\n
  • Remind the customer in the subject who you are and what the purpose of the email is.
    \n<\/span><\/li>\n
  • Thank the customer no matter how big or small the purchase is.
    \n<\/span><\/li>\n
  • Give customers the answers to all possible questions about the order as best they can.
    \n<\/span><\/li>\n
  • Please link to the detailed answers on your website.
    \n<\/span><\/li>\n
  • Information should be short and concise so the customer quickly get an overview.
    \n<\/span><\/li>\n
  • Short sentences and bulleted lists.
    \n<\/span><\/li>\n
  • Clear links to your website.
    \n<\/span><\/li>\n
  • Clear “call-to-action”. What should the customer do next?
    \n<\/span><\/li>\n
  • Personalizing message with the client’s name or the like.
    \n<\/span><\/li>\n
  • Always use your logo so that the recognition factor is high and immediate.
    \n<\/span><\/li>\n
  • Include all the information so that replacement or adjustment becomes easy for the customer.
    \n<\/span><\/li>\n
  • View policy and that you value the information about the customer and will only use it for the benefit of the customer.
    \n<\/span><\/li>\n
  • View all purchase conditions and other information that the customer gets to feel safe (ideally as a link to your website where all the information is available).
    \n<\/span><\/li>\n
  • Have e-mails in HTML and preferably with pictures. But if you also have the option to send a message in plain text, so do not forget it! E-mail, such as sent to a some systems rarely show more than just plain text.
    \n<\/span><\/li>\n
  • Include an interesting offer.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Confirmation message sent or displayed when a person has done something on the web, for example, made a purchase, signed up for something, filled out an application to receive offers via e-mail, etc. are important and should not be overlooked. A successful confirmation message may lead to more satisfied customers, more sales and less traffic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n